Got Milk? Advertisement Analysis Essay -- Advertisements Commercials M

â€Å" This advertisement was found in the October issue of Cosmopolitan. â€Å"Got Milk† advertisements are seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their product. The product being sold in â€Å"Got Milk† advertisements is, of course, milk. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis. In this advertisement for milk irony is it’s secret weapon to get the point across. There is a green eyed blonde with a low cut â€Å"little black dress† caressing her flawless body with her arm around a martini glass filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are the main focus of this advertisement. In the background is faded liquor and wine bottles. While looking at her you cannot take your eyes off of her milk mustache and the milk martini glass that got to touch her full pink lips. The irony of this advertisement is that out of all the handsome tall liquor bottles, she chose the thin lean martini with milk in it. The difference between her night black dress and the pure white milk contrasts like night and day. Good and bad shows their faces at the bar. The sex appeal of this woman in a bar full of alcohol drinking milk makes you question what the purpose of this add is. The positioning, proportions, and color in this ad portray the use of the goodness/purity of white milk positioned directly by the dark seductive woman and liquor bottles, which make you question what is good and bad for yourself. The proportions of the liquor bottles and the martini milk glass in this advertisement show the sizes, or importance of these objects. The liquor bottles, being small and in the back of the advertisement show that they are not as important to the viewer as the milk, which is larger and in the front. Of course it would be this way because the whole point of the advertisement is selling the product, milk. The liquor bottles are, therefore, in the back of the advertisement to cause your eye to wander to notice them and to intrigue your conscience. The martini glass is tall and slender just like the woman that stands beside it. The figure of the martini glass stands out to the viewer and makes him or her think about what is right for their body. The martini glass is a positive aspect of ... ...s for yourself. With the dark, liquor bottles in the background it suggests to the viewer that they should accept the temptation and not choose the milk. The milk, being the only white object in the advertisement is chosen by the woman and will influence the viewers by the vibrant white color of the milk. The colors used in this advertisement try to influence and tempt the viewer into picking what is bad for them, but because of the bold, white color of the milk viewers are not mistaken. The use of the goodness/purity of white milk positioned directly by the dark seductive woman and liquor bottles, that make you question what is good and bad for you is portrayed by the proportions, positioning, and color in the advertisement. The proportions show the sizes and importance of the objects in this advertisement by deceiving the eyes of the viewer. The martini milk glass and the liquor bottles in this advertisement lead one to think about the good and bad choices they make for themselves everyday by the positioning of the objects. The enforcement of the idea, black and white, or good and bad, is described through the colors of the liquor bottles and the martini milk glass.   Ã‚  Ã‚  Ã‚  Ã‚  

Critically Assess the Uses and Limitations of Financial Statements Essay

Critically assess the uses and limitations of financial statements The definition for a financial statement is a written report which quantitatively describes the financial health of a company. (www. investorwords. com) It consists of a balance sheet, income statements and a cash flow statement. This essay will critically asses the uses and limitations of each of these types of financial statements for a business. A balance sheet shows the financial condition of a business at a specific date (Langemeier & Klinefelter 2008). It shows what is owned by the business, what is owed and the owner’s share (net worth) of the business. The balance sheet has three main uses. Firstly, it is used for reporting purposes as part of a limited company’s annual accounts. These must be shown to Companies House, HM Revenue and Customs and any shareholders unless agreed otherwise. It is also used to let potential investor’s or lenders asses the worth of a business at any given time. This way they can judge whether they think they should be investing money into the business according to how solvent the business is, how liquid its assets are, how the business is financed and how much capital is being used. Finally they can be used by the business itself to analyse how to improve its management. There are a few limitations of a balance sheet as some values of current assets are estimated (www. businesslink. gov. uk); therefore the balance sheet does not reflect a 100% accurate financial position of a business. Also, the fixed assets in the balance sheet have taken the depreciation of the asset into consideration and so the true value is not shown. Finally, intangible assets such as goodwill cannot be measured and are therefore estimated figures too and may be very inaccurate thus causing the whole balance sheet to be incorrect. Therefore a balance sheet is useful in many ways as long as whoever is interpreting the figures takes into consideration that a few of the figures are not accurate. An income statement, also known as a profit and loss account, measures the profits or losses a business has made over a certain period of time (money-zine. com). If a business wishes to expand and needs a bank loan they will need to produce their profit and loss accounts for the previous three years so the bank can see whether they will be able to repay the loan. These must be accurate records or it will be taken into account as fraud. There are many advantages of keeping accurate and up to date records. Firstly, it gives a business the information it needs to be managed and help it grow. If a business can see where its strong or weak points are then it can find ways to improve for example by cutting down on expenses. It also enables a business to produce their income statement quickly if required and filling in their tax return easier and quicker which in turn reduces the risk of interest for late tax payments. These financial statements are usually available to the public which means competitors can see how each other are doing, however very few people understand them when all transactions are recorded in larger companies. There are also some limitations of income statements one being that its data does not tell the user anything about what may happen in the future or factors that may affect future growth of the company. It is simply limited to accounting data. The second limitation is that not all businesses use an acceptable accounting method. An example from www. money-zine. com states that â€Å"if a business decides to accelerate depreciation then they hurt short-term net income and earnings (depreciation expense is larger). If they use straight line depreciation, net income in earlier years will be higher – but it will be lower in the future (all things being equal)†. The final type of financial statement is a cash flow statement. It records the inflow and outflow of cash over a period of time. The cash flow statement allows investors to understand how a company’s operations are running, where its money is coming from, and how it is being spent. According Hertenstein Article 26 there are three main people that want to see a business’s cash flow statements. Firstly stockholders want to know if the business is generating enough cash to pay dividends. Secondly suppliers want to know if their customers will be able to pay if offered credit. Thirdly investors want to evaluate future growth potential. These types of financial accounts are cheap to maintain because you do not have to be a trained accountant to produce them as they are not a complicated as the other types of financial accounts. Though the cash flow statement is a very useful tool of financial analysis, it has its own limitations which must be kept in mind at the time of its use. The main limitation is that the cash flow statement only records cash transactions and so ignores the basic accounting concept of accruals and tems bought on credit and therefore are not suitable for judging the profitability of a business. Also cash flow statements are prepared using historical information which is in the past. Therefore it does not asses what may happen in the future to a business’s accounts. In conclusion, there are many uses for financial statements as they provide a solid picture of a business’s performance when compared to each other, and the users can easily spot flaws in the entity’s financial position and manage these accordingly. However their limitations must be considered when analysing the data as they only supply the reader with past and present quantitative data and do not address any of the qualitative economic variables such as the morale of the employees or the quality of the management team. There is currently no way of measuring these intangible assets, even though a business’s human resources are some of its most valuable assets.

Sacudir Conjugation in Spanish, Translation, and Examples

The Spanish verb sacudir means to shake. It is a regular -ir verb, so it follows the same conjugation pattern of verbs like cumplir, vivir and subir. In the tables below you will find the conjugations of sacudir in the indicative mood (present, past, future, and conditional), the subjunctive mood (present and past), the imperative mood, and other verb forms. Using the Verb Sacudir Sacudir means to shake, and this verb can be used in most situations when you would use to shake in English. For example, you can talk about shaking something to clean it, as in sacudir el polvo de la alfombra (shaking off the dust from the rug). You can also use sacudir to talk about shaking any object, such as sacudir las maracas (shaking the maracas), or it can be used to talk about shaking in the sense of scaring someone. For example, you can say El crimen sacudià ³ a la gente del pueblo (The crime shook the people of the town). Sacudir Present Indicative Yo sacudo I shake Yo sacudo los muebles sucios. Tà º sacudes You shake Tà º sacudes la alfombra de la entrada. Usted/à ©l/ella sacude You/he/she shakes Ella sacude el instrumento para hacer mà ºsica. Nosotros sacudimos We shake Nosotros sacudimos a la clase con las tristes noticias. Vosotros sacudà ­s You shake Vosotros sacudà ­s la cabeza en desacuerdo. Ustedes/ellos/ellas sacuden You/they shake Ellos sacuden la caja para adivinar su contenido. Sacudir Preterite Indicative The preterite is one of two past tenses in Spanish. It is used to talk about completed actions in the past. Yo sacudà ­ I shook Yo sacudà ­ los muebles sucios. Tà º sacudiste You shook Tà º sacudiste la alfombra de la entrada. Usted/à ©l/ella sacudià ³ You/he/she shook Ella sacudià ³ el instrumento para hacer mà ºsica. Nosotros sacudimos We shook Nosotros sacudimos a la clase con las tristes noticias. Vosotros sacudisteis You shook Vosotros sacudisteis la cabeza en desacuerdo. Ustedes/ellos/ellas sacudieron You/they shook Ellos sacudieron la caja para adivinar su contenido. Sacudir Imperfect Indicative The imperfect tense is used to talk about habitual or ongoing actions in the past. It can be translated as was shaking or used to shake. Yo sacudà ­a I used to shake Yo sacudà ­a los muebles sucios. Tà º sacudà ­as You used to shake Tà º sacudà ­as la alfombra de la entrada. Usted/à ©l/ella sacudà ­a You/he/she used to shake Ella sacudà ­a el instrumento para hacer mà ºsica. Nosotros sacudà ­amos We used to shake Nosotros sacudà ­amos a la clase con las tristes noticias. Vosotros sacudà ­ais You used to shake Vosotros sacudà ­ais la cabeza en desacuerdo. Ustedes/ellos/ellas sacudà ­an You/they used to shake Ellos sacudà ­an la caja para adivinar su contenido. Sacudir Future Indicative Yo sacudirà © I will shake Yo sacudirà © los muebles sucios. Tà º sacudirà ¡s You will shake Tà º sacudirà ¡s la alfombra de la entrada. Usted/à ©l/ella sacudirà ¡ You/he/she will shake Ella sacudirà ¡el instrumento para hacer mà ºsica. Nosotros sacudiremos We will shake Nosotros sacudiremos a la clase con las tristes noticias. Vosotros sacudirà ©is You will shake Vosotros sacudirà ©is la cabeza en desacuerdo. Ustedes/ellos/ellas sacudirà ¡n You/they will shake Ellos sacudirà ¡nla caja para adivinar su contenido. Sacudir Periphrastic  Future Indicative   The periphrastic future is formed with the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive sacudir. Yo voy a sacudir I am going to shake Yo voya sacudir los muebles sucios. Tà º vasa sacudir You aregoing to shake Tà º vasa sacudir la alfombra de la entrada. Usted/à ©l/ella vaa sacudir You/he/she isgoing to shake Ella vaa sacudir el instrumento para hacer mà ºsica. Nosotros vamosa sacudir We aregoing to shake Nosotros vamosa sacudir a la clase con las tristes noticias. Vosotros vaisa sacudir You aregoing to shake Vosotros vaisa sacudir la cabeza en desacuerdo. Ustedes/ellos/ellas vana sacudir You/they aregoing to shake Ellos vana sacudir la caja para adivinar su contenido. Sacudir Present Progressive/Gerund Form The gerund or present participle for -ir verbs is formed with the ending -iendo. Present Progressive of Sacudir està ¡ sacudiendo Is shaking Ella està ¡ sacudiendo el instrumento para hacer mà ºsica. Sacudir Past Participle The past participle can be used as an adjective or to form compound tenses with the verb haber, such as the present perfect. For regular -ir verbs, the past participle is formed with the ending -ido. Present Perfect of Sacudir ha sacudido Has shaken Ella ha sacudido el instrumento para hacer mà ºsica. Sacudir Conditional Indicative To talk about possibilities, you can use the conditional tense, which in English is usually expressed as would verb. Yo sacudirà ­a I would shake Yo sacudirà ­a los muebles sucios si me gustara limpiar. Tà º sacudirà ­as You would shake Tà º sacudirà ­as la alfombra de la entrada si estuviera sucia. Usted/à ©l/ella sacudirà ­a You/he/she would shake Ella sacudirà ­ael instrumento para hacer mà ºsica, pero no le gusta el sonido. Nosotros sacudirà ­amos We would shake Nosotros sacudirà ­amos a la clase con las tristes noticias, pero preferimos no decepcionarlos. Vosotros sacudirà ­ais You would shake Vosotros sacudirà ­ais la cabeza en desacuerdo si no os gustara la idea. Ustedes/ellos/ellas sacudirà ­an You/they would shake Ellos sacudirà ­anla caja para adivinar su contenido si se lo permitieran. Sacudir Present Subjunctive Que yo sacuda That I shake Mamà ¡ espera que yo sacuda los muebles sucios. Que tà º sacudas That you shake Andrea quiere que tà º sacudas la alfombra de la entrada. Que usted/à ©l/ella sacuda That you/he/she shake El director sugiere que ella sacuda el instrumento para hacer mà ºsica. Que nosotros sacudamos That we shake Los padres de familia esperan que nosotros no sacudamos a la clase con las tristes noticias. Que vosotros sacudà ¡is That you shake El jefe sugiere que vosotros sacudà ¡isla cabeza en desacuerdo. Que ustedes/ellos/ellas sacudan That you/they shake La nià ±a espera que ellos sacudan la caja para adivinar su contenido. Sacudir Imperfect Subjunctive The imperfect subjunctive has two different conjugation options, shown in the tables below. Option 1 Que yo sacudiera That I shook Mamà ¡ esperaba que yo sacudiera los muebles sucios. Que tà º sacudieras That you shook Andrea querà ­a que tà º sacudieras la alfombra de la entrada. Que usted/à ©l/ella sacudiera That you/he/she shook El director sugerà ­a que ella sacudiera el instrumento para hacer mà ºsica. Que nosotros sacudià ©ramos That we shook Los padres de familia esperaban que nosotros no sacudià ©ramos a la clase con las tristes noticias. Que vosotros sacudierais That you shook El jefe sugerà ­a que vosotros sacudieraisla cabeza en desacuerdo. Que ustedes/ellos/ellas sacudieran That you/they shook La nià ±a esperaba que ellos sacudieran la caja para adivinar su contenido. Option 2 Que yo sacudiese That I shook Mamà ¡ esperaba que yo sacudiese los muebles sucios. Que tà º sacudieses That you shook Andrea querà ­a que tà º sacudieses la alfombra de la entrada. Que usted/à ©l/ella sacudiese That you/he/she shook El director sugerà ­a que ella sacudiese el instrumento para hacer mà ºsica. Que nosotros sacudià ©semos That we shook Los padres de familia esperaban que nosotros no sacudià ©semos a la clase con las tristes noticias. Que vosotros sacudieseis That you shook El jefe sugerà ­a que vosotros sacudieseisla cabeza en desacuerdo. Que ustedes/ellos/ellas sacudiesen That you/they shook La nià ±a esperaba que ellos sacudiesen la caja para adivinar su contenido. Sacudir Imperative The purpose of the imperative mood is to give direct orders or commands. There are slightly different conjugations for the positive and the negative commands. Positive Commands Tà º sacude Shake!  ¡Sacude la alfombra de la entrada! Usted sacuda Shake!  ¡Sacuda el instrumento para hacer mà ºsica! Nosotros sacudamos Let's shake!  ¡Sacudamos a la clase con las tristes noticias! Vosotros sacudid Shake!  ¡Sacudid la cabeza en desacuerdo! Ustedes sacudan Shake!  ¡Sacudan la caja para adivinar su contenido! Negative Commands Tà º no sacudas Don't shake!  ¡No sacudas la alfombra de la entrada! Usted no sacuda Don't shake!  ¡No sacuda el instrumento para hacer mà ºsica! Nosotros no sacudamos Let's not shake!  ¡No sacudamos a la clase con las tristes noticias! Vosotros no sacudà ¡is Don't shake!  ¡No sacudà ¡is la cabeza en desacuerdo! Ustedes no sacudan Don't shake!  ¡No sacudan la caja para adivinar su contenido!